Privacy Policy

Groupe Rénovation Montréal Inc. ("Groupe Rénovation Montréal") respects your privacy. This policy explains what information we collect, why, and how we protect it, in accordance with Quebec's Act respecting the protection of personal information in the private sector (Law 25) and Canada's PIPEDA. This website and its estimator are operated for Groupe Rénovation Montréal by Engineers in Marketing, which stores the information described below on Groupe Rénovation Montréal's behalf as a service provider.

Information we collect

When you request an estimate, we collect your name, phone number, email and your project details. We only collect what is needed to respond to your request. We also record how you reached us, meaning the page you arrived on and, if you came from an ad or another website, which campaign or site referred you, so we know which of our efforts are working. We never sell that information, and we share it only as described under "Ad measurement" below.

Text messages (SMS)

If you consent, we may send you text messages about your request. Message and data rates may apply. Reply STOP to unsubscribe at any time, or HELP for help. Your consent is not a condition of purchase.

Use of information

We use your information only to prepare your estimate, communicate with you and carry out your project. We do not sell your personal information.

Cookies and measurement

Our site uses one measurement tool: the Meta (Facebook) Pixel, which helps us measure the performance of our advertising. From your browsing it never receives your name, email or phone number; the one exception, described under "Ad measurement" below, happens only when you ask us to contact you. What the pixel collects depends on your choice in the cookie banner. If you accept, it may set cookies and collect usage data tied to your browser: pages viewed, actions like completing an estimate, approximate location, and device and browser information. If you reject, or simply ignore the banner, no advertising cookie is set and the pixel does not run.

Your choice itself is stored in a small first-party cookie (eim_consent) for 180 days. It is strictly necessary to remember your decision and contains nothing else. You can change or withdraw your choice at any time through the "Cookie preferences" link in the footer of every page; withdrawing stops collection in this browser from that point on and removes the measurement cookies it had set. Our host, Cloudflare, also collects aggregated, cookieless performance statistics.

The estimator saves your progress in your browser's session storage so you do not lose your answers; this stays on your device and is deleted when you close the tab. We also keep anonymous, cookieless counts of which estimator steps are reached, with no personal or device details, to improve the tool.

Ad measurement

When you ask us to contact you, through the estimator's "Have an expert contact me" button or the contact form, we also report that request to Meta (Facebook), the platform our ads run on, so we can measure which ads lead to real requests. This report travels over a direct, secure server connection and includes your email, phone number and first name in hashed form: a one-way code that cannot be read back. Meta can only compare it against the equally hashed details of its own users to recognize a match; it learns nothing about people who are not its users. Technical details of the request (IP address, browser type) are included to improve matching.

This reporting is based on the consent you give when you ask to be contacted and is separate from the Meta Pixel described above, so it applies regardless of your cookie-banner choice. You can withdraw this consent at any time by contacting us.

Retention and security

Your information is kept only as long as needed for the purposes above, then securely destroyed. We apply reasonable measures to protect it.

Your rights

You may request access to your information, its correction or its deletion. For any question, reach Groupe Rénovation Montréal through the contact form on this site.